Database Marketing Specialist (Job ID 5841) - Houston, TX

Published: August 11, 2018
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Description

The Marketing Database Specialist will support all aspects of marketing automation, email marketing campaigns, database maintenance and manipulation, reporting and analysis and improving lead generation processes through our CRM (Dynamics365) and Marketing Automation Platform (Marketo). Assignment Details:

* Leverage Dynamics365 and Marketo to provide ongoing metrics in support of marketing campaign effectiveness

* Create landing pages, forms and campaigns within Marketo, including templates for use by others within the Marketing team and sales

* Create and drive design, development, and maintenance of lead scoring and nurturing programs

* Work closely with the design and content teams to build effective emails and analyze those emails for optimization

* Provide insights into database optimization, including data acquisition, list segmentation, data cleanliness and integrity within CRM and Marketing Automation databases

* Enhance and optimize the lead management process and automation, ensuring timely distribution of leads to sales team, and ensure correct database segmentation

* Execute end-to-end campaigns; develop cohesive automated workflows and pulling targeted lists

* Handle requests for special reports, data, and sales tracking information

Required Education/Skills/Experience

* BA/BS in Marketing, Communications or related degree

* Experience with marketing automation tools (Marketo experience required 2-4 years;

* Dynamics experience 2-4 years, preferred) and advanced knowledge of Excel

* Experience with marketing campaign analytics

* Must possess 3-5+ years of marketing experience

* Highly analytical, organized and detail-oriented, self-starter

* Must possess excellent communication and organizational skills

* Innovative thinker, creative problem solver and effectively manage multiple ongoing assignments in a fast paced, fluid environment

* Must possess excellent team collaboration and communication skills.

*Must have very strong experience, and be fully sufficient in Marketo

Experience standing up / implementing Marketo as new marketing automation solution strongly preferred

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